Why
Choose You?
Ever wonder why people buy what they buy?Why people make the choices in life they do &endash; opting for one person, business or product over another?
Most of us assume that others use logic in making their decisions. But do they really?
Let's take a look at some very real ways people decide to choose &endash; ways that may surprise you - to learn that both reason and logic are left out of the equation most of the time.
Think of the last time you walked into an event where there were a lot of people that you didn't know. What did you do right away? Go to all of the strangers and start introducing yourself? Probably not. If you're like most, you went directly to the few people in the room you did know and stayed with them. Some people won't even go to an event unless they have a familiar person to accompany them.
Familiarity is one of the most powerful yearnings human being have. Most people feel far more comfortable in places they do know than in places they don't. The same goes for products and services. Big marketers know this rule well. Why do we see and hear a brand name everywhere &endash; on public buses, billboards, TV, radio? To build familiarity.
The more familiar a name or brand, the more ready people are to buy it &endash; even if they know it's not the very best out there! Make sure people know who you are. The more familiar you are, the more likely they will choose you.
RILEY CARDWELL COACHING 249 S. Pacific Coast Highway # 202 Solana Beach, CA 92075 Phone (619) 515-4884 Fax (760) 632-1152
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