Does
It Really Take Money to Make Money?
Imagine yourself trapped on a desert island with little food and water. Conventional wisdom tells us two things that you would do.First, you'd conserve what food and water you did have to make it last a long as possible.
Second, you would be looking for sources of additional food and water to enable you to survive until rescued.
We find similar scenarios in business all the time. A lot of people have learned how to start a business and then thrive without hardly any funds.
Amazingly, too many people think that to start a business and be successful, it takes a lot of capital. People give up way too soon because of no money and no experience.
And yet we hear stories all the time of millionaires who went into business with five dollars or less in their pockets, and often with just an idea and not even a business plan.
So what gives? How is that possible? And what is the real capital that we can't do without?
Anyone who has taken biology knows about "survival of the fittest." Notice it isn't "survival of the richest."
The truth is that a business that has had to fight its way into existence, learn to survive and then hopefully thrive, will have mastered the business skills and knowledge to be good. In fact, this kind of pressure ensures that you'll be good.
Here's the truth &endash; lack of funds is just an excuse.
The real capital that we must have is good ideas, drive, zeal, stamina, flexibility, adaptability, commitment and a burning desire to succeed no matter what.
I well remember an individual I worked for some time ago. When he was in his twenties, many years ago, he wanted to own his own radio station so badly, that he actually started one with a couple thousand dollars he scrapped together. Virtually everything he bought was used and it seemed like it was all held together with tape and glue.
But he worked endlessly and with a drive and focus that I have rarely seen in others. Looking in his eyes you could tell that he would not be stopped on his way to success, no matter what.
Years later, he sold not only his radio station, but also his television station for 126 million dollars.
What was his start up capital really? Money or determination?
Today, the Internet makes it even easier to start a business with little or no money. All you need is the drive.
And while credit cards should never be used to survive, we all know people who have used them to access instant start up business capital.
The real key is to recognize a need and then fill it.
Remember, if you know how to operate in bad times, then good times are easy.
Survival financing is one of the secrets to success.
Don't let lack of money hold you back.
RILEY CARDWELL COACHING 249 S. Pacific Coast Highway # 202 Solana Beach, CA 92075 Phone (619) 515-4884 Fax (760) 632-1152
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