Are You a Born Salesperson? by Riley Cardwell How many times have we heard it said that someone is good at something because he or she was "born into it?"
And how many times have we heard someone say, "oh I could never do or have that."
Society teaches us many pre-conceived notions about life. Some are true and some aren't. One that is not true is "good salespeople are born, not made." While it is true that some people seem to be "naturals" at sales, they comprise only 2 percent of the population. All the rest are made &endash; not born.
Like most anything in life, selling is a learned set of skills. And most anyone can learn them. There's an old saying that sales is the highest paid hard work and the lowest paid easy work there is. You have freedom of expression, can be yourself and do what you want to do. There are no income ceilings. No one limits your income and success but you.
So what are the secrets to success in sales?
Persistence and determination are foremost and fundamental. But notice the first three letters of the word fundamental are "fun." If it isn't fun, it's probably not worth doing as a profession.
Next comes focus. As location, location and location are the most important ingredients in real estate, focus, focus, focus is as important in learning to become a champion salesperson. You grow in direct proportion to your abilities and skills. No one limits your growth but you. A great and professional salesperson will have no limit in income and growth. Sales people always grow directly in proportion to their competence.
So what are some of the characteristics of a champion salesperson?
Appearance and pride are both critical. Eighty percent of our communications are perceived by others visually. Only twenty percent is verbal.
Confidence and warmth are also very important. Without these, we lack the ability to draw others to us.
Self-assurance is also a must. People buy from and listen to those who are able to naturally command the attention of others.
The desire to have a higher income is the final key ingredient of a champion salesperson. To become rich is the fuel that drives us forward.
So if most salespeople are practicing and hopefully exhibiting these skills, what separates the good from the great in sales?
A champion salesperson will always have a burning desire to achieve. This alone will separate the good from the great. But champions will almost always do what they fear most - and they will do it sooner than everyone else.
They also keep their enthusiasm high even while they are failing. This, above all others, will propel them to them finish line ahead of all others. Champions simply do not get stopped.
They love people and use money &endash; and never the other way around.
Champion salespeople never take rejection personally. Rather, they use it as fuel to move themselves forward.
Finally, they invest in their education on an ongoing basis for the long haul.
We are always training others and ourselves in habits. Are they good habits or bad ones? Remember, it's not only what you do; it's how you do it.
RILEY CARDWELL COACHING 249 S. Pacific Coast Highway # 202 Solana Beach, CA 92075 Phone (619) 515-4884 Fax (760) 632-1152
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